Live with 2 FIs
Send digital cards for all occasions, directly within your banking app.
TLDR;
In 2024, Interac acquired the exclusive Canadian rights to Vouchr, an engagement platform allowing users to send and receive multimedia notifications along with their transfers.
Contributions:
Led the end-to-end design, launched with Meridian and DC Bank.
Metrics*
10k+ cards sent
Overall transaction revenue trended upwards month over month since launch
Data indicated strong retention, with users frequently coming back to send cards.
*Analytics tracked for this feature are confidential. Please reach out to me for more information.
The Problem
The e-Transfer experience is outdated and the company needs to drive transaction growth.
Despite being used by millions of Canadians on a daily basis, Interac e-Transfer's experience remained largely unchanged since its launch.
Through early discovery, we found that:
Users were increasingly sending gifts through e-Transfer, but it remained transactional and impersonal.
We needed to increase transaction frequency and emotional relevance, without drastically changing the core experience that users trusted.
Challenges
Shipping under a tight deadline
The November deadline is non-negotiable with engineering, QA, and legal timelines locked in.
Designing within app constraints
The feature had to be embedded within the FI apps, requiring
flexible design specs.
Owning early product decisions
With the PM departing mid-project, I owned early-prioritization decisions and design decisions.
Diving into the Process
Defining product decisions through north star metrics
Increase engagement among existing FI users
Tracked through adoption rate - increase in percentage of users sending Cards per month.
➤ This would show us interest in the feature among users
Increase transaction revenue
Tracked through increase in total value of transactions through the feature.
➤ This would validate the business case and ties it to Interac's KPIs
Increase user retention
Tracked through repeat usage
➤ This would show us ongoing engagement among users
Design Decision I: Defining the MVP that could ship by November
Defining product decisions through north star metrics